BRAVE LOVE DREAM
Ever since watching 'Next In Fashion' on Netflix, winner Minju Kim and her clothing brand have been one of my favorite fashion designers and fashion houses. However, her current website does not do justice to her stunning designs and her art.
This project was an attempt to bring a narrative around her latest fall/winter 23 collection and use this narrative to create a website.
The narrative uses a subtle paper collage-like effect with torn paper edges to create compositions that exaggerate the focal points of her looks from this collection. Motion design is used to convey this narrative better and to create a more immersive experience.
This part shows the landing page which displays each look in its own unique composition and without any distractions guides the user to shop from the collection
This is the collection section which displays all looks and has a scroll zoom feature to indicate to the user that the looks cab be clicked to deep dive into the product page to make purchases
This is the collection section which displays all looks and has a scroll zoom feature to indicate to the user that the looks cab be clicked to deep dive into the product page to make purchases
This is the product page which has a larger than life image of the garment with a scroll zoom feature as the beauty of her designs is in the textile and motifs.
These were the compositions created for the looks, the aim was to highlight the main feature of the garment like the fall of the skirt in the second look, boxy nature of the sweater in the third look.